5+ years of experience planning and executing Online Marketing Programs, including Paid Keyword Marketing, Search Engine Optimization, Email Marketing, and Social Media in the US and across Latin America.
Paid Keyword, Search Engine Optimization, Landing Page Optimization, Online Advertising.
Your brand interaction whenever your target audience is already engaged in online communities. Facebook, Twitter, LinkedIn, Groups, Forums, Niche Social Networks
Plan, execution and optimization of Email Marketing, including Landing Page optimization, Database segmentation, Database building.
Clients: Gate58.com, Ciudadaniaseuropeas.com, Enchanting-group.com, eduFire.com, MamiSkin.com, Cyloop.com
Ran all Online Marketing efforts for MySpace Latin America, with focus on Mexico, Brazil and Argentina.
Coordinated all online marketing campaigns for business, including email marketing and Paid Keyword Advertising. Led the Search Engine Optimization and Web Usability programs
Managed production of online marketing and web development for clients such as: Cingular, Pepsi, GE, Reebok, and Gatorade, among others
Produced and coordinated online marketing initiatives for Enfasis Magazines
Performed customer care in fraud cases. Coordinated and managed follow up of Buyers Protection Program
Web portal that holds updated information written by myself on different entrepreneurial issues to venture in web-based projects. Currently it receives on average 30,000 unique visitors per month and was recently featured in Cosmopolitan Magazine as one of the best sources of information for female entrepreneurs in Latin America. (2006-up to now)
HRCounselling is a consulting firm that specializes in career development that offers Resume Editing and Job Search Counselling. I founded and launched the business that is now ran by a business partner. It also has its local versions for Argentina and Latin America. (2006- up to now)
Julia Lera — julia@strategic-sem.com — (415) 314-4792